One morning, I had a taxi ride in Zagreb that left me deeply inspired. It wasn’t just the destination that made the journey memorable—it was the driver, Jure.
Jure was the epitome of professionalism: polite, friendly, and genuinely committed to making his passengers feel comfortable. What struck me most, though, was his passion. After retiring from his regular job in Germany, Jure had taken up driving a taxi—perhaps out of necessity, but not without love for what he did.
It was clear that Jure wasn’t just driving a taxi; he was creating an experience. He cared about every detail, from the temperature in the car to the route he chose. His enthusiasm was contagious, and it got me thinking: What if we all approached our work with the same level of passion and care?
The Power of Loving What You Do
When you love your work, it shows. It’s not just about doing the job—it’s about pouring your heart into it. Whether you’re driving a taxi, leading a team, or running a business, the passion you bring to your work transforms it from a routine task into something meaningful.
Jure reminded me that job satisfaction isn’t about the title or the paycheck—it’s about finding joy in the work itself. When you love what you do, you don’t just go through the motions; you strive for excellence. And that’s when the magic happens.
Why Loving Your Work Matters
- It Fuels Excellence
When you’re passionate about your work, you naturally go above and beyond. You care about the details, the quality, and the impact of what you do. - It Inspires Others
Passion is contagious. When you love what you do, it radiates to those around you—whether it’s your colleagues, customers, or even strangers in a taxi. - It Brings Fulfillment
Loving your work turns it into more than just a job. It becomes a source of pride, purpose, and personal growth.
Reflecting on Your Own Work
Jure’s story left me with some important questions—ones I want to pass on to you:
- Do you love what you do?
If the answer is yes, celebrate it. Let that passion fuel your work and inspire those around you. - If not, what can you change?
Is there a way to bring more passion into your current role? Can you find meaning in the small moments or the impact you’re making? - What would it take to do work you truly enjoy?
Sometimes, loving your work means making a change. Whether it’s a new role, a new project, or even a new career, don’t be afraid to pursue what sets your soul on fire.
Jure’s taxi ride was a powerful reminder that loving your work is the key to true job satisfaction. It’s not about the prestige or the paycheck—it’s about finding joy in what you do and letting that joy shine through in every interaction.
So, take a moment to reflect: Do you love what you do? If not, what steps can you take to bring more passion into your work—or to find work that you truly love?
Because when you love what you do, it’s not just a job. It’s a calling.


